To produce clothing in the age of fast fashion, in a way that is both sustainable and animal-friendly, and get people excited about it — that’s our mission at Zue Anna.

I have traveled widely with the goal of creating a product that not only meets the highest quality standards, but is also animal-friendly and sustainable.
We want you to be able to know exactly which sheep the wool in your sweater came from so that you know exactly who is to thank for keeping you so warm and cozy. I want you to know which sheep the merino wool comes from for your sweater and give the animals behind it a face. Together with our hand-selected partners we’re working every day to produce clothing of outstanding quality and with the highest possible standards for animal welfare.
We hope this worldwide unique standard changes the merino wool industry for the better and shape the mentalities of consumers in the future.